Member-only story
Seth Godin, one of my all time favourite authors, podcasters and marketers wrote a book called The Dip which inspired my friend (Shawn) and I to create our own podcast, called by the same name. Before we started though, we wanted to make sure that Seth was okay with us using this name for our podcast so I decided to e-mail Seth.
I honestly didn’t expect him to reply or maybe he would reply with a threat to sue us if we went forward with the name. But none of those things actually happened — he replied back within a few days and told us that he was perfectly okay with us using The Dip as the podcast name, as long as there was no association with his book of the same name or with him.
I was absolutely amazed that I got a direct response from Seth. I forwarded it over to my friend who was also equally as shocked. It’s like contacting President Obama with a handwritten letter and getting a handwritten letter back from the President himself. How did he have the time to handwrite a response? To this day, I still don’t know why Seth replied back.
This post isn’t about our podcast though, it’s about the book.
What is the dip?
The dip is something that we all face when we are working on something worth doing. It’s that grind. It’s the…
