How to ‘kick’ start your creativity (or what I learned from Roger von Oech a creativity consultant)
The ‘kick’ is a reference to Roger von Oech’s book A kick in the seat of the pants. A patient goes to see a doctor and he tells the doctor that he is stuck in a creative rut. He can’t think of new ideas and he has tried a number of things without success. Suddenly, the doctor gives him a kick and gets the patient out of the creative rut.