Five things I learned about building a brand from Tom Peters — the brand you 50

Building a brand is something that I have been thinking about more and more as I try to move up in my firm. At any professional services firm, your brand can make or break your career — have a strong brand that everyone knows about and it can accelerate your career like nobody’s business. Have a weak brand and your career will stagnate and die a slow death. I’ll be honest, the firms (or at least the firms that I have worked for) don’t give a lot of guidance on how to build and strengthen your brand. Most consultants learn…