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Five things I learned about building a brand from Tom Peters — the brand you 50
Building a brand is something that I have been thinking about more and more as I try to move up in my firm. At any professional services firm, your brand can make or break your career — have a strong brand that everyone knows about and it can accelerate your career like nobody’s business. Have a weak brand and your career will stagnate and die a slow death. I’ll be honest, the firms (or at least the firms that I have worked for) don’t give a lot of guidance on how to build and strengthen your brand. Most consultants learn by moving up in the company and perhaps watching others. Heck, I’ve been in the industry for 5+ years and I don’t feel like I have a strong grip on building my own brand.
Tom Peters though used to work for McKinsey and Co and then he branched off on his own to publish books and to speak at seminars. If you know Tom Peters, you may associate him with “excellence” or “wow” or “revolutionary” — but how did he get associated with these terms? I picked up an interesting book called “the brand you 50” where Tom outlines 50 different ways of developing, defining and transforming yourself from an ‘employee’ into a brand. Here are five things that I learned from reading the first few chapters of the book.
