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Paul Arden was a creative director who was at the top of one of the world’s most competitive industries — he offers insight into the world of business through his work in advertising and working through creative processes. The book has the title: “It’s now how good you are, it’s how good you want to be” which immediately grabbed my attention when I was browsing through books, as I usually do, in one of the stores at the mall.
The book itself is a very quick read — in fact, it reminds me of one of Seth Godin’s books who shares insights, stories, quotes, analogies all along the same theme. There’s also lots of great quotes and takeaways and some of the ones that resonated with me include:
“Try to do the things that you are incapable of”
His first few ‘chapters’ of the book cover goal setting and this quote made me thought of Tim Ferriss’ excellent TED talk on fear setting. There’s also a quote by Jack Canfield who says that everything you want is on the other side of fear. Your fear is not necessarily a bad thing — it can help point you in the direction of what you need to do the most. Do you fear starting a business? Risking it all? Traveling to certain countries? Use Tim’s fear setting exercise to help you figure out whether the fear is justified or whether it is something you can recover from.
