A Better Question to Ask Yourself to Determine Your Long-Term Goals

Advice from Jeff Bezos, the Blue Zones, and Long-Term Plans

Photo by Vidar Nordli-Mathisen on Unsplash

Jeff Bezos, the former CEO of Amazon and visionary, is often asked “what’s going to change?” But instead of focusing Amazon on what is going to change, instead, he focuses on what will not change. As he says:

While investing in what’s changing is risky, investing in what stays the same is not. Bezos realizes investments in what doesn’t change will still be paying off in ten years. “When you have something you know is true, even over the long term,” he said, “you can afford to put a lot of energy into it.”

Look at Amazon as an example:

• Will customers want to pay higher prices? Absolutely not.
• Are customers ever going to want their goods slower? No way.
• Do customers want a smaller selection and variety of goods to buy? Hell no.

And if you look at Amazon over the years, that is what they focused on. Lower prices. Two-day shipping. A marketplace with a bigger selection and variety of goods (and for things they can’t procure themselves, they have FBA where other sellers can sell goods through Amazon).