Author of Essential Habits. Inspiring others to live better and happier lives through better habits, work and career advice, and mindset changes.
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“If wool shrinks when you wash it, why don’t sheep get smaller when it rains?” ― Ron Brackin

As a young teen, I spent hours thinking about paradoxes, statements that are both true and false. That something could be both true and false blew my mind. How? What? Why?


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A pharmacy store was looking at their sales data for their retail products and saw an unusual spike in sales of rubbing alcohol during the summer months. Intrigued, they talked to a few of their customers to understand what was going on.

The customers told them because it was hot…

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Although I call this the Forest and the Tree Strategy, I learned about this strategy for generating ideas from Edward de Bono in his excellent book Serious Creativity.

The strategy is simply this: any time you want to generate ideas, examine the concepts at a tree or a forest level.

Wang Yip

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